The journal

Logo trends, branding ideas, and how-to guides.

Everything on the wall started somewhere — trend notes, branding ideas, how-to guides and the tools worth having open while you work.

Branding Ideas

Building a Consistent Visual Identity Beyond the Logo

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How-To Guides

Vector vs Raster: What File Formats Do You Need for Your Logo

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Branding Ideas

How to Rebrand Without Losing Brand Recognition

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Branding Ideas

Typography in Logo Design: Choosing the Right Font

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How-To Guides

5 Common Logo Design Mistakes Small Businesses Make

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Logo Trends

Mascot Logos: When (and When Not) to Use Them

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AI design

How AI Is Changing the Logo Design Process

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Branding Ideas

The Psychology Behind Iconic Logo Shapes

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Logo Trends

Geometric vs Organic Logos: Which Style Fits Your Brand?

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AI tools

Best Free and Paid Logo Maker Tools in 2026

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